Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Birchbox’s New Launch - Beauty Packaging

What are you searching for?

Sign in
Beauty Launches

Birchbox’s New Launch

Reveals in-house makeup line

Author Image

By: Jamie Matusow

Editor-in-Chief

Birchbox, the company that put subscription beauty boxes in the limelight has now developed and launched its own color cosmetics line, called LOC (Love of Color). The makeup line, with “bold, highly pigmented products” from the beauty and grooming retailer was fully conceptualized and developed in-house.
 
For its debut Fall/Winter 2015 collection, Birchbox collaborated with Birchbox beauty expert and YouTube beauty star Tati Westbrook, to curate 10 on-trend shades for the upcoming season. 
 
The collection features two products in multiple colors: Vibrant Matte Lipstick ($8 each), and One & Done Eyeshadow Stick ($10 each)—with more SKU’s launching shortly. The sticks are described as “low­maintenance yet high­impact,” designed in a compact size to last for the season, allowing customers to stay on trend and experience more colors at an attainable price point. 
 
All LOC products are all cruelty- and paraben­free, and are also available in five value sets ranging from $18—$46.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics